Verde Farms
100% grass-fed beef from Uruguay and the USA
Overview
Verde Farms sources 100% grass-fed and grass-finished beef from farms in Uruguay, Australia, and the United States. With wide availability in grocery stores nationwide, Verde Farms makes premium grass-fed beef accessible without the premium shipping costs.
Full Review
Verde Farms was founded with the mission of making 100% grass-fed beef widely accessible. Unlike many premium brands that ship direct only, Verde Farms has built national retail distribution, placing their products in thousands of supermarkets including Whole Foods, Sprouts, and many regional chains. Their sourcing spans Uruguay, where the temperate climate supports year-round grass growth, Australia, and domestic US and North American farms. In Uruguay, cattle graze on vast open pampas where the natural forage is rich and diverse.
All cattle are raised without antibiotics or added hormones, and the beef carries the American Grassfed Association (AGA) certification, which verifies that animals were born and raised in the US on a grass-and-forage-only diet. The brand also has USDA Organic options available on select items. Verde Farms took early minority investment from private equity firm Manna Tree Partners in 2020, and Manna Tree took a controlling, majority stake in 2024; the Verde Farms brand and day-to-day operations have continued under that ownership. Verde Farms ground beef is especially popular given its balance of quality, flavor, and competitive pricing compared to direct-to-consumer brands.
✓ What We Like
- ·Wide retail availability, found in most major grocery chains
- ·AGA certified for domestic products
- ·Competitive pricing makes grass-fed accessible
- ·Consistent quality and flavor profile
- ·Good selection including ground beef, steaks, and burgers
Considerations
- ·Beef sourced from Uruguay and Australia, not exclusively domestic
- ·Less direct farm-to-consumer transparency
- ·Animal welfare certifications less stringent than some competitors
- ·Majority-owned by private equity firm Manna Tree Partners since 2024, not founder-run
All Certifications
Available Cuts & Products
Our Editorial Assessment
GrassFed Source Editorial Team, based on certifications, published farming practices, and aggregated customer feedback. We do not accept payment for reviews or assessments.
Verde Farms is the most accessible 100% grass-fed option for everyday grocery shoppers. Finding AGA-certified beef at Kroger and Target is unusual, most AGA-certified brands are direct-to-consumer only. Verde has earned that shelf position through consistent quality and reliable supply chain execution. Uruguay and Australia sourcing is worth knowing if domestic origin matters to you: both countries' year-round grass growth conditions are widely regarded as favorable for grass-fed production, but the product does cross international supply chains. It's also worth knowing that Verde Farms is majority-owned by private equity firm Manna Tree Partners, which took a controlling stake in 2024 after an earlier minority investment in 2020; that's a different ownership structure than an independent, founder-run brand, though we haven't found evidence it has changed sourcing standards or certifications. For buyers who want verified grass-fed quality without ordering online or managing a subscription, Verde Farms is typically the most practical option in major grocery stores. Our assessment is based on their AGA certification documentation, retail availability data, and aggregated customer feedback.
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Quick Facts
- Founded
- 2005
- Location
- Boston, Massachusetts
- Sourcing Region
- Uruguay, Australia & USA
- Price Range
- $7–$20/lb
- Grass-Fed %
- 100% Grass-Fed
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